Well, we really put THIS throught its paces (To be precise, Jo did).

On a short, sunny holiday, it multi-tasked in just the way it was designed to, when Jo managed to forget both cleanser AND night cream in her luggage. In for a penny, in for a pound, she also successfully used every&one as an after-sun, hand and foot cream, and (to quote): "I'm pretty sure it would work as hair conditioner, at a pinch - and I plan at some point to give that a shot!"

Now there's a lot of buzz about 'skinimalism' right now - the idea that we don't need so many products, and a pared-down routine will be kinder to skin and to our pockets. And if you're going to simplify, we say: start here. So, this promises to wash, cleanse, shave, prime and moisturise, in one (not to mention as a non-foaming shaving cream) - and it not only delivers but is lovely to use.

It's fragrance free, deliciously nourishing but non-greasy, creamy but not sticky - an all-round superstar, actually. And if you travel light, you could pop the airport-security-friendly tube in your kit, and save on both weight and hassle. It's also ideal for all ages and all genders.